Aqua Plus

PepsiCo set out to evolve its hydration portfolio by aligning wellness with sustainability. Building on the Aquafina brand, I led the creation of Aqua+, a direct-to-consumer platform that combines personalized hydration tracking with a refillable bottle system. The brand encourages consistent hydration while reducing single-use plastic. As creative director, I shaped the brand identity, defined product motion behavior, and helped build the business case alongside strategic consultants. The system brings together smart packaging, digital engagement, and wellness insights to position PepsiCo at the forefront of sustainable, personalized hydration and introduce a new revenue stream within its beverage portfolio.