Coral Health

Coral Health needed a brand identity that reflected its mission to protect and empower diverse workforces through thoughtful healthcare solutions. Inspired by the role coral reefs play in nature, the brand was designed to signal safety, inclusivity, and support. As studio lead and executive creative director, I guided the creation of a cohesive system rooted in Coral Display, a bespoke typeface drawn from the organic shapes of coral. This foundation extended into icons, tools, and programs that deepened the relationship between employees and healthcare. The result is a brand that brings protection and empowerment to life with clarity and warmth.