Project Zero

Project Zero confronts the urgent reality that 98% of the ocean remains unprotected. Rather than starting new initiatives, it accelerates impact by funding and amplifying existing conservation efforts. Each completed project reduces the unprotected percentage, creating a tangible sense of progress. As creative director, I developed the visual identity and logo to distill Project Zero’s mission into a clear, motivating symbol. The percentage mark embedded in the ‘Z’ of Zero reinforces progress. The identity invites supporters to join the movement and help protect the ocean, one percent at a time.