Bubly

As Creative Director, I helped shape the creative strategy for Bubly while leading the development of the logo, brand identity, packaging design, and in-store point of sale. I created a flexible visual system built around a set of iconic smiles, giving each of the original eight flavors its own personality. Every detail was crafted to reflect Bubly’s playful, optimistic spirit and connect with millennials looking for fun in everyday life. By identifying a mindset we called Generation Play, we positioned Bubly as a brand that brings levity and joy to even the simplest moments.