TempoPay

As studio creative lead, I directed a multidisciplinary team to build a brand around the idea of financial rhythm. TempoPay’s interest-free card lets users sync healthcare payments to the pace of their life, whether weekly or monthly. Rippling effects became the foundation of the system, echoing each user’s tempo. Graphic elements moved with intention, typography followed a measured cadence, and iconography struck a balance between structure and flow. A high-contrast palette and rhythmic photography style added clarity and momentum, while messaging was written with the same ease and pacing TempoPay brings to managing out-of-pocket costs.